A recent study conducted under the EU’s CounteR program—titled “Femcels’ Speeches Between Extreme Solitude and Radical Break with the ‘Alpha World’”—illustrates how contemporary academic research can serve ideological purposes aligned with security interests. Its authors, Séraphin Alava and Rasha Nagem, frame their work as a neutral analysis of online discussions among young women who feel isolated and romantically excluded. However, the study is actually a politically motivated document, part of a state-funded initiative to pathologise the social effects of capitalist failures. Two critical sentences highlight its core message: “Loneliness is treated as a discursive and psychological phenomenon to be typologized, not as a social product of a specific economic order.” “The Femcel, like the incel before her, is thereby transformed from a symptom of social crisis into a potential security risk to be monitored.”
These lines emphasise the main ideological stance: turning
social distress into a security concern. The research is carried out within an
institution dedicated to “Violent Terrorism and Crime Prediction," which
interprets the analysis exclusively through risk management ideas.
Consequently, important questions — such as why now? Why specifically this
form? and what socio-economic conditions contribute to this isolation? — are
initially overlooked.
The Security Apparatus as Arbiter of Academic Inquiry
The CounteR project is part of a broad EU security research
network that has expanded significantly over the past decade. Its primary aim
is not to study social phenomena but to classify and predict them. Funding for
this research cannot address the social roots of issues like alienation,
declining living standards, or the commercialisation of intimate life. Instead,
it concentrates on monitoring, categorising, and intercepting online
expressions of distress. This restriction is political rather than academic.
The EU, along with Britain and the US, has established a surveillance system
that treats political dissent, psychological distress, and social isolation as
interchangeable indicators of “radicalisation.” The Femcel is merely viewed as
a data point within a risk-scoring framework.
The study’s categories — “Alpha world rejection,” “feminist
consciousness,” “radicalisation trajectory” — are not neutral labels. They are
part of a security framework aimed at classifying populations by risk level. In
essence, the typology created by the authors acts as a taxonomy for a database.
A Long Lineage: Cold War Social‑Pathology Research
The main idea behind the Femcel study's ideology is not new.
It carries on a Cold War-era social science tradition that regarded the
societal effects of capitalist crises as primarily psychological problems.
Oscar Lewis’s “culture of poverty” concept redefined structural difficulties as
a self-perpetuating psychological condition. Poverty was interpreted not as a
result of exploitation but as stemming from "maladaptive behaviours.” This
view aligned with Cold War liberalism by distancing inequality from political
causes and instead blaming it on the mindset of those in poverty.
The Frankfurt School’s concept of the Authoritarian
Personality, adapted by US Cold War agencies, framed political tendencies as
psychological disorders. This shift diverted attention from social causes of
fascism, instead emphasising individual personality traits. As a result,
political threats were seen as personal psychological issues rather than linked
to class struggles. Postwar research on “juvenile delinquency” often
interpreted the decline of urban working-class areas as behavioural problems
needing supervision, rather than recognising it as a result of
deindustrialisation and racial segregation. The Alava–Nagem paper reflects this
Cold War perspective: social crises are simplified into psychological types;
alienation is regarded as a risk factor; resentment is viewed as a pathology,
and structural conditions are not considered. The EU’s counter-radicalisation
initiatives are significantly shaped by the UK’s Prevent program, which is
among Europe's most extensive surveillance systems.
Prevent has identified tens of thousands of individuals for deradicalisation
efforts, including children as young as four. According to the WSWS, Prevent
combines political dissent, mental health issues, and social isolation into a
single category called “extremism.’ Its primary strategy is pre-emptive
intervention—acting before political consciousness develops. This includes
monitoring online speech, conducting risk assessments, and viewing social
alienation as a security threat. Furthermore, women’s online spaces are
increasingly targeted, under the assumption that “vulnerable individuals” could
be more susceptible to extremism.
The Femcel study follows this trend, using Prevent’s
risk-tiering approach. It views online discussion as a threat and frames
feminist awareness as a potential pathway to radicalisation, ignoring material
conditions. To fully understand it, one must consider the incel discourse that
sparked it, which itself arose from the broader crisis of social reproduction.
After the 2018 Toronto van attack, incels were quickly labelled as terrorists.
Media and academic discussions concentrated on misogynistic beliefs, online
radicalisation, and psychological issues, while overlooking material factors
such as declining living standards, social atomisation, commodified intimacy,
and algorithm-driven dating markets.
Both incel and Femcel discussions originate from the decline
of community institutions, the commercialisation of romance, the hierarchy of
desirability, and the collapse of stable social paths to partnership. However,
incels are viewed as a violent danger, whereas Femcels are considered
psychologically fragile. Despite this difference, the core issue is identical.
The Alava–Nagem study observes that Femcel discourse “diverges from the
misogynistic violence associated with segments of the incel milieu,” but still
regards Femcels as potential security risks. The fundamental reasoning is
consistent: social crises trigger risk assessments.
Dating Apps and the Commodification of Intimacy
The increase in dating app usage over the last decade is
often seen as a cultural or technological development. However, it also exposes
a deeper social crisis. These platforms, which impact the private lives of
hundreds of millions, are not just neutral tools but commercial systems that
transform human relationships via market forces. Their growth is also linked to
worsening material conditions that once supported stable relationships.
The political economy behind
dating apps is straightforward. These platforms prioritise profit, which
depends on maintaining user dissatisfaction. Their business model involves
encouraging frequent user turnover, artificially restricting attention, ranking
desirability with algorithms, and segmenting users into paid tiers. In this
setup, intimacy and visibility are treated as commodities. Loneliness is also
commodified—controlled through subscriptions, profile boosts, and algorithm
adjustments. Rather than solving loneliness, these platforms exploit it for
financial gain.
This commodification of intimate life is not an accidental
result of technology but a direct outcome of decades of neoliberal reforms. The
decline of stable jobs, rising housing prices, the breakdown of public spaces,
and the fragmentation of social life have weakened the communal and workplace
institutions where relationships traditionally developed. Dating apps serve to
fill the void left by capitalist disintegration, yet they also intensify it.
Platforms tend to replicate and amplify existing social
inequalities. Their algorithms prioritise users based on aesthetic, cultural,
and class indicators that closely align with income, education, and consumption
habits. This creates a stratified marketplace where a small minority garners
most attention, while others struggle for visibility amid harsher competition.
The concept of the “Alpha world,” often discussed in Femcel and incel
communities, is not just a cultural fantasy; it reflects the ideological
foundation of this market-driven mindset.
The mental health issues linked to using dating apps —
including anxiety, loneliness, and resentment — are not personal flaws. They
are the expected results of structuring intimate relationships around
competition, self-promotion, and algorithm-driven choices. Despite this,
academic and media narratives often view these problems as personal ailments
instead of signs of a society in upheaval. The EU’s counter-radicalisation
efforts take this further by framing the negative effects of commodified
intimacy as possible security risks.
The truth is simpler and more politically explosive. The
crisis of intimacy is a crisis of capitalism. The commodification of romantic
life is inseparable from the commodification of everything else. A society that
cannot provide stable employment, affordable housing, or meaningful community
cannot provide the conditions for stable relationships. Dating apps do not
repair this devastation; they monetise it.
The Gendered Crisis of Social Reproduction
To grasp the rise of Femcel discourse, it's essential to
look beyond platform speech and focus on the social reproductive crisis. Since
the 1980s, young people in Europe and North America have experienced declining
wages, rising housing costs, shrinking public spaces, the breakdown of stable
workplaces and communities, and fragmented social and temporal lives. For young
women, these issues have led to postponed or unfeasible household formation,
increased competition in dating scenes, greater reliance on algorithm-driven
platforms, and social isolation from stable networks.
Dating apps have transformed courtship from a personal
pursuit into a market-driven activity. Visibility is now a product, algorithms
rank desirability, and romantic opportunities are part of a competitive
marketplace. The concept of the “Alpha world” in Femcel discussions is not just
a cultural myth but a reflection of this market logic's ideology. Femcel
language isn't a sign of pathology but a rational reaction to being excluded
from a commodified form of intimacy. It acts as a social critique—though it may
be nascent and contradictory—rooted in actual experiences. However, the
counter-radicalisation perspective cannot see this because acknowledging it
would mean admitting capitalism’s failure to foster stable social life.
Feminist Consciousness and the Limits of Security‑Compatible
Critique
The study hints at a “transition… to feminist
consciousness,” but only in a depoliticised, NGO-friendly way. The feminism
accepted within a security framework is the safe type: focusing on individual
empowerment, platform governance, and representation. The feminism that is
excluded highlights women’s isolation in social reproduction crises, critiques
the commodification of intimacy, and acknowledges that stable relationships
depend on steady material conditions.
A truly materialist feminist outlook would critique the very
structure of capitalist society. It would see the dating-app marketplace as a
capitalist institution rather than just a cultural artefact. This perspective
would acknowledge that the crisis of intimacy is tied to broader issues like
work, housing, and community. If fully developed, it could lead to socialist
reforms of social life. This is exactly the kind of awareness that
counter-radicalisation efforts aim to suppress.
A truly social-rooted study of Femcel discourse would start
by examining material conditions such as employment insecurity, housing
instability, debt, the decline of public spaces, and the weakening of communal
institutions. It would explore how algorithmic sorting worsens inequality,
commodifies visibility, and stratifies desirability. The analysis would include
how women cope with exclusion, how resentment stems from structural issues, and
how online conversations reflect material realities. It would question whether
alienation can transform into class consciousness, whether feminist criticism
can evolve into anti-capitalism, and whether new solidarities can form. The
Alava–Nagem paper cannot undertake this because its institutional role is to
prevent such analysis.
Conclusion: The Ideological Function of Counter‑Radicalisation
Research
The Femcel phenomenon illustrates a facet of capitalist
social disintegration. The counter-radicalisation system reinterprets it as a
security threat. This shift isn't mere academic oversight but a deliberate
ideological stance. The ruling elite, unable to confront the social ruin they
caused, reframe these issues as individual mental health problems, crimes, or
extremism. The Alava–Nagem study thus highlights not just its findings but what
it exposes: the clash between a security-focused knowledge system and a social
reality it struggles to comprehend. It’s a record of an apparatus compelled to
classify and prevent, while avoiding questions about the root causes of the
crisis.
Further Reading
A curated selection of works that illuminate the political
economy of dating apps, the commodification of intimacy, the crisis of social
reproduction, and the ideological function of counter‑radicalisation research.
These texts provide historical depth, theoretical clarity, and empirical
grounding for readers seeking to understand the broader social forces driving
contemporary forms of isolation, romantic exclusion, and algorithmically mediated
desire.
Political Economy of Dating Apps and Digital Intimacy
- Kugelberg,
Elsa. Dating Apps and the Digital Sexual Sphere. American
Political Science Review 119, no. 4 (2025): 1761–1776. A major
normative analysis of dating apps as corporate actors intervening in a
core social institution — intimacy — with over 350 million yearly users.
Essential for understanding dating apps as political institutions rather
than neutral technologies.
- Wilken,
Rowan; Burgess, Jean; Albury, Kath. “Dating Apps and Data Markets: A
Political Economy of Communication Approach.” Computational Culture
7 (2019). A foundational study of dating apps as data‑extraction
industries, detailing how platforms monetise user behaviour, aggregate
intimate data, and operate within global corporate structures.
- Bergström,
Marie. The New Laws of Love: Online Dating and the Privatisation of
Intimacy. Polity Press, 2020. A sociological examination of how dating
apps privatise courtship, individualise romantic life, and reshape the
conditions under which relationships form.
- Illouz,
Eva. Cold Intimacies: The Making of Emotional Capitalism. Polity
Press, 2007. A seminal work on how capitalist rationality reshapes
emotional life, laying the groundwork for understanding dating apps as
instruments of market discipline.
- Illouz,
Eva. Why Love Hurts: A Sociological Explanation. Polity Press,
2012. Explores how market logic and consumer culture restructure romantic
expectations, producing new forms of emotional suffering.
- Rosenfeld,
Michael; Thomas, Reuben; Hausen, Sonia. “Disintermediating Your Friends:
How Online Dating in the United States Displaced Other Ways of Meeting.” PNAS
(2019). Empirical demonstration of dating apps’ dominance in partner‑finding
and the decline of traditional social pathways to intimacy.
Social Reproduction,
Neoliberalism, and the Material Roots of Isolation
- Fraser,
Nancy. Cannibal Capitalism. Verso, 2022. A powerful analysis of how
capitalism devours the social foundations of life — including care,
community, and intimacy.
- Bhattacharya,
Tithi (ed.). Social Reproduction Theory: Remapping Class, Recentering
Oppression. Pluto Press, 2017. Essential for understanding how the
crisis of social reproduction shapes intimate life, gendered experience,
and the erosion of stable social institutions.
- Hochschild,
Arlie Russell. The Managed Heart. University of California Press,
1983. A classic study of emotional labour that prefigures the
commodification of affect in digital dating markets.
- Standing,
Guy. The Precariat: The New Dangerous Class. Bloomsbury, 2011.
Provides the socioeconomic backdrop for understanding why younger
generations face unprecedented barriers to stable relationships and
household formation.
Surveillance, Counter‑Radicalisation, and the Security State
- Heath‑Kelly,
Charlotte. The Politics of Prevent: Counter‑Terrorism and the Security
State. Routledge, 2023. A definitive critique of the UK’s Prevent
programme and its expansion into mass surveillance of youth, online
behaviour, and political dissent.
- Awan,
Imran; Spiller, Keith; Whiting, Andrew. Terrorism in the Digital Age:
The Emergence of Cyber Extremism. Palgrave Macmillan, 2019. Useful for
understanding how security institutions frame online communities—including
incels and Femcels—as potential vectors of extremism.
- Zuboff,
Shoshana. The Age of Surveillance Capitalism. PublicAffairs, 2019.
A comprehensive analysis of how digital platforms extract behavioural data
and reshape social life, directly relevant to dating‑app architectures.
- WSWS
Coverage of Prevent and Counter‑Radicalisation: Extensive reporting on the
political function of Prevent, the criminalisation of dissent, and the use
of “radicalisation” frameworks to police social distress. (Search WSWS
archives for: Prevent, counter‑terrorism, surveillance, youth, online
extremism.)
Incel and Femcel Discourse in Social Context
- Ging,
Debbie. “Alphas, Betas, and Incels: Theorising the Masculinities of the
Manosphere.” Men and Masculinities (2019). A key text on incel
ideology, useful for contrasting with Femcel discourse and understanding
shared structural roots.
- Maxwell,
Clare; Aggleton, Peter. “Incel: A New Social Category?” Journal of
Gender Studies (2022). Situates incel identity within broader social
transformations, including precarity and atomisation.
- WSWS
Analyses of Incel Violence and Social Breakdown: Coverage emphasising the
material roots of alienation, the collapse of social conditions for youth,
and the ideological misuse of “radicalisation” narratives.
Marxist and Critical
Theory Foundations
- Marx,
Karl. Economic and Philosophic Manuscripts of 1844. Foundational
for understanding alienation, commodification, and the reduction of human
relations to market transactions.
- Marx,
Karl; Engels, Friedrich. The German Ideology. Essential for
grasping how material conditions shape consciousness — including
contemporary forms of romantic and sexual alienation.
- Horkheimer,
Max; Adorno, Theodor. Dialectic of Enlightenment. A classic
critique of the culture industry, relevant to understanding dating apps as
instruments of commodified desire.
- Marcuse,
Herbert. One‑Dimensional Man. Illuminates how capitalist
rationality flattens human experience, including intimate life.
Sociological and Political‑Economic Context (Recommended for
Further Reading)
- Illouz,
Eva. Cold Intimacies: The Making of Emotional Capitalism. A key
text on how capitalist rationality reshapes intimate life.
- Illouz,
Eva. Why Love Hurts: A Sociological Explanation. Explores how
market logic and consumer culture restructure romantic expectations and
experiences.
- Rosenfeld,
Michael; Thomas, Reuben; Hausen, Sonia. “Disintermediating Your Friends:
How Online Dating in the United States Displaced Other Ways of Meeting.” PNAS
(2019). Empirical demonstration of dating apps’ dominance in partner‑finding.
- Bergström,
Marie. The New Laws of Love: Online Dating and the Privatisation of
Intimacy. A sociological study of how dating apps privatise and
individualise courtship.
WSWS Coverage of Social Breakdown, Surveillance, and Prevent
- WSWS
reporting on the UK’s Prevent programme and its expansion into mass
surveillance of youth and online behaviour.
- WSWS
analyses of social atomisation, declining living standards, and the
destruction of communal institutions under capitalism.

