What The Rich Don’t Tell The Poor was written in
2006 and stems from Krznaric’s 2003 PhD thesis, The World View of the Oligarch
in Guatemalan Politics.[1]
However, due to political and literary differences with publishers, the book
was not published in its original form until 2022. As Krznaric writes in the 2022
preface, although the book is ten years old and much has changed in Guatemala
in the intervening years, the oligarchy remains in complete control of Guatemala’s
political and economic life.
Guatemala is well known for its extreme wealth inequalities,
which have been caused by centuries of economic and political domination by an
oligarchy comprising around fifty families of European descent. In this case, the term "oligarchs"
usually refers to a small group of influential families (often called "las
familias") that have maintained economic and political dominance since
colonial times. As of 2022, approximately 245 individuals in Guatemala held an
accumulated wealth of US$30 billion. The oligarchs dominate crucial sectors of
the Guatemalan economy, including export agriculture (sugar, coffee, bananas),
finance and banking, construction materials (cement), and consumer goods. Families
such as the Herrera Family: Owners of Ingenio Pantaleón, the largest sugar
production estate in the country, with significant interests in banking (e.g.,
Banco Agromercantil), the Castillo Family: A historically substantial family
involved in the production of beer and other industries and the Novella Family:
Major players in the cement industry for generations. These families and others
make Guatemala one of the most unequal countries on the planet.
As Krznaric relates: “Getting
the oligarchs to speak openly was a challenge. Using all I knew about
ethnographic and oral history interviewing techniques, I tried to be courteous
rather than confrontational – a strategy that created an atmosphere which felt
relaxed, unthreatening and conversational. I quickly learned that accusing them
of violating human rights or exploiting workers made them clam up. However,
encouraging them to share stories about their lives and experiences lowered
their guard and led them to reveal much more about themselves. Rather than offering
critical comments on the spot during the interviews, I found that I could defer
my critiques until I was writing about them and interpreting what they said, as
I do in What The Rich Don’t Tell The Poor.”[2]
Global context: Global
Oligarchy and local oligarchy
The global charity Oxfam has recently released several
reports that document what every worker knows: an accelerating concentration of
wealth and power in the hands of an oligarchy whose fortunes have exploded even
as mass poverty, precarious work and state austerity deepen. The charity’s data
shows that billionaire wealth surged to a record $18.3 trillion in 2025, and
that the wealthiest handful of individuals now own more than the wealth of
billions of people. The number of global
billionaires recently increased by 30% to approximately 2,750 individuals, who
together control more wealth than the planet’s poorest 4.6 billion people.
As Krznarics correctly states in the book, Guatemala’s
oligarchy functions as an extension of global imperialist interests.
Multinational agribusiness, mining and energy firms rely on local oligarchs to
secure land, labour, and concessions. Yankee capitalism has historically backed
Guatemalan oligarchs and their militarisation of Guatemalan life and carried
out numerous coups to protect these interests, from the 1954 CIA overthrow of
Jacobo Árbenz to more recent economic and political interventions. The
oligarchs’ rule requires a combination of legal-clientelist institutions and
outright coercion. They co-opt political parties, control key state ministries,
and use the judiciary to neutralise opponents. When that fails, repression and
violence are employed against organisers, Indigenous communities and
trade-union militants.
The struggles of the Guatemalan working class against the oligarchs
are not documented in the book. But these struggles are not isolated: the
working class has challenged the supply chains and profit zones of global
capital. Resistance to extractivism (mining and hydroelectric dams), land grabs
for agro-exports, and labour discipline in maquilas strike at imperialist
accumulation. International solidarity can disrupt investments, cut off
supply-chain legitimacy and expose the complicity of multinational corporations
and imperialist states. The global working class has an interest in supporting
these struggles because they weaken the power of an oligarchy that helps
sustain the world capitalist order and its wars.
Summary
Roman Krznaric’s book is a vital piece of journalism and
provides essential insight into the world of the Guatemalan oligarchs. Krznaric’s
suggestions for countering these oligarchs have profound weaknesses. While addressing the moral and psychological
gaps between wealthy elites and the poor, he argues that, to reduce inequality,
workers and youth should challenge the oligarchs to change habits, broaden
empathy, cultivate longer time horizons, and reframe public narratives so that
disadvantaged people can adopt attitudes and strategies associated with
success.
Krznaric’s approach is fundamentally an appeal to moral
persuasion. He asks the wealthy to change hearts and minds — to exercise
empathy, mentor, and open networks — relying on their voluntary moral action
rather than on structural compulsion. He treats inequality partly as a deficit
of habits and imagination among low-income people that can be remedied by
teaching the “right” psychology and practices. These elements make the argument
attractive to readers who prefer non-confrontational, reformist routes: it
promises measurable improvements through persuasion, education and moral
example, without directly challenging property relations or class power.
As Marxists point out, inequality is rooted in property relations, the extraction of surplus value and state power. Teaching better habits or eliciting elite empathy cannot change the class relations that produce mass poverty. Moral appeals to elites presuppose goodwill and avoid building an independent working class
[1] The World View of the Oligarch in Guatemalan Politics.A thesis submitted for the degree of PhD in the Government Department of the University of Essex, Colchester, UK 2003
[2]
Want to Challenge the Elite? Then first Understand What Makes Them Tick. frompoverty.oxfam.org.uk/want-to-challenge-the-elite-then-first-understand-what-makes-them-tick/
