Thursday, 15 May 2025

Alex James: Life Of A Football Legend, by John Harding, 16.99. Empire Publications 2024

 

The term “Arsenal legend” is used so frequently in the modern era that it can lose all its meaning or aura. But in the case of Alex James, it is an apt phrase. Even the legendary Matt Busby thought he was one of the all-time greats, and the great Liverpool manager Bill Shankly called him a "genius" and a "nightmare to play against".

The first thing that comes to mind when reading this book is why bother reading about a player, no matter how good, who died nearly 74 years ago, and last played for Arsenal two years before Hitler invaded Poland.

From a footballing standpoint it is clear from even a cursory look at video footage of Alex James that he was an exceptional player and according to Ham & High Sport “In pantheon of Arsenal greats, he stands shoulder to shoulder - at the very least - with the likes of Dennis Bergkamp, Tony Adams, Frank McLintock and Joe Mercer.”[1]

People follow football teams for many different reasons. For me, I think the same way as Dennis Bergkamp: “When you start supporting a football club, you don't support it because of the trophies, or a player, or history; you support it because you found yourself somewhere there — found a place where you belong.” While this is true in my case, I also fell in love with Arsenal because of its history.

My first season supporting Arsenal was the 1970/71 season. Many things attracted me to Arsenal. I mentioned its rich history, but what got me hooked was not only the atmosphere and the smell of fresh hot dogs, but Highbury was a thing of aesthetic beauty, so much so that its Art Deco design is still a listed building.

My first game, funny enough, was sitting in virtually the same seats as the Arsenal fan and writer Nick Hornby sat when his dad took him to his first game in the West Upper stand. The film Fever Pitch starring Colin Firth[2] Shows Hornby's amazed look as he took in his first game. Another thing that attracted me was that Arsenal seemed to embody a classy way of doing things and embodied the mantra “ Play up and Play the Game”.[3]

It is to John Harding’s credit that he has reintroduced James to a modern readership. First published in 1988, this reissue in 2024 is updated with new stories and pictures. "Since the first release, I have added lots of new material and have changed my stance on James' footballing role, Reprinting my book with new material, especially after leaving Highbury relatively recently in terms of the club's history, seemed like a good opportunity to revisit his story - and to reintroduce him to a new generation of supporters, because we should not forget what Alex James meant to Arsenal.

"I am too young to have seen him play, but when I first started going to Arsenal back in the late 1950s, many people around me had seen him. "I grew up on stories about him, and he became a hero - James simply struck a chord with me. For me, Alex James was Highbury."  The book is meticulously researched and is one of the best books on the history of  Arsenal Football Club. James was admired and deeply appreciated by his fellow professionals.

As a young boy, the great Tom Finney[4] Saw James play at Deepdale, Preston, saying  "James was the top star of the day, a genius. There wasn't much about him physically, but he had sublime skills and the knack of letting the ball do the work. He wore the baggiest of baggy shorts, and his heavily gelled hair was parted down the centre. On the odd occasion when I was able to watch a game at Deepdale, sometimes sneaking under the turnstiles when the chap on duty was distracted, I was in awe of James. Preston were in the Second Division and the general standard of football was not the best, but here was a magic and a mystery about James that mesmerised me."

While James and his fellow professionals' lifestyle is a million light years away from the pampered multi-millionaires of today with their private jets, His lifestyle also set him apart from his fellow workers of his day.

As John Harding writes in his Oxford Dictionary of National Biography article, “James was a flashy, charismatic figure, easily identifiable on the field of play by his baggy shorts and flapping shirt and perfectly captured for posterity by the great sporting cartoonist of the inter-war years, Tom Webster (whose cartoon Harding uses for the cover of his updated  Book). Off the field, he was regularly in the news, usually demanding a higher wage or a transfer. James enjoyed the West End lifestyle available to a London-based player and was a regular habitué of fashionable cafés and bars. He was a prolific spender and a snappy dresser, but was unfortunate to be a sporting star at a time when footballers, though as well known as film stars, were paid a pittance by comparison.

He made strenuous efforts to cash in on his 'image': he was a sports demonstrator at Selfridges, he had regular columns in national newspapers, and he appeared in advertisements for cigarettes and sports goods. But when he retired in 1937, he had accumulated little, partly because he had no real business acumen. In 1938, he went to Poland to coach the Polish national side—a position he enjoyed but which came to an abrupt end when Germany invaded Poland in August 1939. During the war, James served as a gunner in the Royal Artillery's maritime division stationed on the east coast. In 1947, he rejoined Arsenal as a reserve team coach, but he contracted cancer and, after a short illness, died on 1 June 1953 in the Royal Northern Hospital, Holloway, London. He was cremated at Golders Green crematorium.”[5]



[1] https://www.hamhigh.co.uk/news/21388151.remembering-arsenal-legend---alex-great/

[2] https://en.wikipedia.org/wiki/Fever_Pitch_(1997_film)

[3] https://exhibits.lib.byu.edu/wwi/influences/vitai.html

[4] https://en.wikipedia.org/wiki/Tom_Finney

[5] James, Alexander Wilson (1901–1953) John Harding doi-org.lonlib.idm.oclc.org/10.1093/ref:odnb/3414723-2004